When we started the Moodley Foundation, we knew that we wanted to raise significant capital so that we could have a broader and greater impact on social change. And in order to achieve that, we knew that we’d have to approach both fundraising and capital allocation in an innovative way so that we could separate ourselves from other foundations.
The idea of capturing philanthropic capital from other organization however was troubling. We didn’t want to capture limited market-share in order to achieve our own success. Instead, we wanted to find a way to grow the market so that we could visualize success through a unique process that didn’t cannibalize other charities.
One of the key influencers of our process Dan Pallotta, who gave an inspiring TED Talk in March of 2013. Here’s the video: