News & Announcements Archives | Moodley Foundation

Charity Rumble Launches

Finding innovative ways to raise capital for underfunded social programs is a cornerstone of Moodley Foundation. It’s important for us to create new ways to generate revenue so that we’re not just capturing contributions from other organizations, but growing the amount of committed donations.

Charity Rumble is a free-to-use charity news network where nonprofits are able to post announcements to people who are interested in charity news. As more people participate in the website and visit our partner’s websites, we’ll generate advertising revenue that will be allocated to the projects and charities that we’re funding.

Take a look at

Grant to Mid-Ohio on Double Your Donation Day

Moodley Foundation made a $200 donation on December 17, 2015 to Mid-Ohio Foodbank as part of their “Double Your Donation” Day. Match donors included AEP, Kroger, Alliance Data, Huntington Bank, and the Big Lots Foundation.

It’s truly an exceptional amplification of effort as every $1 from donors results in $10 worth of groceries being distributed to families around Central Ohio who deal with hunger. It makes the total impact of our contribution $4,000 in groceries.

On Double Your Donation Day – Mid-Ohio Foodbank was able to raise enough to provide 5.6 million meals through the amazing support of the Columbus community and the aforementioned match donors.

For more information on the Mid-Ohio Foodbank, please visit: or consider contributing to our team fundraising page:

Media Alert – Central Ohio Charities Team Up to Brighten the Day of Families Who Are Affected by Pediatric Cancer

[Columbus, OH – June 16th, 2015] Local charities Kids ‘n Kamp and Moodley Foundation are joining forces this summer to raise money and awareness of programs that help families who are affected by pediatric cancer. Their collaboration includes a digital fundraising drive that will finance the Dinner on 12 Program – a monthly pizza party for the families in the cancer unit of Nationwide Children’s Hospital.

“Our goal is to raise at least $1,200 so that we may fund this program for the rest of the year! And the exciting news is, thanks to the Moodley Foundation, we will be able to provide tablets, pre-loaded with Skype, to Nationwide Children’s Hospital so families can stay connected while their child is receiving treatment,” says Beverly Circone, Founder and Executive Director of Kids ‘n Kamp.

The premise of the Dinner on 12 Program is simple: deliver good eats and happy smiles to the one place both are most hard to come by – the cancer unit of Nationwide Children’s Hospital. This monthly event is hosted by Kids ‘n Kamp and sponsored by Papa John’s Pizza, providing a similar type of pizza party experience in the hospital that kids on the outside know and love.

Those interested in supporting can visit:

Note: 100% of all proceeds from this fundraiser go to fund the Dinner on 12 program. All contributions are tax deductible under federal 501(c)3 regulations.

About Moodley Foundation: Moodley Foundation is a Central-Ohio based charity that supports underfunded social programs through consultation, innovative fundraising, and financial grants.

About Kids ‘n Kamp: Kids ‘n Kamp, an independent, non-profit organization, is devoted to the social, educational and emotional needs of children with cancer and their families. By providing family activities, tutoring, counseling and support opportunities, the Kids ‘n Kamp network touches the lives of more than 500 area children and their families each year.


Justin Moodley
Chairman, Moodley Foundation

Kellie Cotter
Director, Kids ‘n Kamp


Paradigm Shift Inspiration from Dan Pallotta

When we started the Moodley Foundation, we knew that we wanted to raise significant capital so that we could have a broader and greater impact on social change. And in order to achieve that, we knew that we’d have to approach both fundraising and capital allocation in an innovative way so that we could separate ourselves from other foundations.

The idea of capturing philanthropic capital from other organization however was troubling. We didn’t want to capture limited market-share in order to achieve our own success. Instead, we wanted to find a way to grow the market so that we could visualize success through a unique process that didn’t cannibalize other charities.

One of the key influencers of our process Dan Pallotta, who gave an inspiring TED Talk in March of 2013. Here’s the video:

Starting a Foundation with Less Than $1000

What did it take to launch Moodley Foundation?

  • $1,000 in risk capital
  • Three free weekends
  • Inspiration & Motivation

When I told my wife that I wanted to start a foundation in our name, she was enormously supportive. She wanted to help in any way she could and showed visible excitement over the idea.

Once the idea settled in a little more, she asked “When are we going to have time to do all this?” – to which I actually had an answer. See… we had just had our first child, were both working full-time jobs that were traditionally 12hr/day commitments, and somehow found time to take on projects around the house and spend time with our family and friends. Even with all of this, I pulled from my experiences with startups and marketing to get things rolling without alienating our many other commitments.

1 – Figure out what your organization is going to do, and how you’ll do it. It may sound simple, but there are tons of different types of charities and foundations that exist, and the structure of your organization will affect how you need to file as an entity and how you are taxed. For instance, if you’re going to raise money exclusively from a limited amount of large donors, you may only be classified as a private foundation, which is much different than a charitable foundation. In marketing I’ve always referred to our clients businesses as a “machine” that need “fuel” to produce something. In our case fundraising events and campaigns were going to fuel capital raises that would result infinancing of social projects. These were all things that went into our Organizational Document – essentially a Word Doc of all specifics around how we were going to do business. [Running Total of Hours (4) and Costs ($0)]

2 – You don’t need a lawyer to start a company or organization in your state. Filing starts at the state level with your Secretary of State, and most departments have resources for people looking to start a business. In Ohio, there was 4 pages of really straight-forward questions and a low filing fee. You can find your state office by searching “secretary of state <state name>” and following the directions on their website. And if things seem complicated, give them a call. Normally people are helpful if they know you’re trying to start a charity. [Running Total of Hours (6) and Costs ($125)]

3 – You can also file for a Federal EIN and Tax Exempt status without an attorney. The US Government has actually made this process much easier for organizations that are already filed with their state. Both forms are now available to complete on-line, and there’s only a fee for applying for tax exempt status ($400). In addition to the info found on the filing forms, there’s a guide that walks you through each question and even helps you to set up your organizational document. You can file for your EIN online here and your 1023-EX (tax exempt status) online here[Running Total of Hours (8) and Costs ($525)]

4 – Create your brand. As a marketing strategist I’ve spent literally thousands of hours planning our campaigns and collateral for businesses, so I understood how important it would be to identify the core function and value of Moodley Foundation so that I could communicate it to others down the road.  Transparency is extremely important in marketing, which is the case more so than ever before – so I spent a lot of time figuring out who are we as an organization, what makes us different than other foundations, why would someone trust me to spend their philanthropic giving, and how are we going to make the largest impact possible? [Running Total of Hours (16) and Costs ($525)]

5 – Build launch collateral. Once you’ve decided on your brand, it’s necessary to secure brand collateral so that you can begin to build a tangible entity. This includes designing a logo, writing boilerplate copy, and building a digital presence. I’m OK with design, and was able to create something original that was simple and clean. For someone who doesn’t have design experience, there are low-cost design resources that can be found on websites like or We also wanted to build a website, so I secured a domain and hosting for a year through GoDaddy for less than $130. It included emails, and a one-click install of WordPress (which is an idea platform to build a website on if you’re web-savvy but don’t know how to code a website). Once I had the application launched, I searched google for “great charity wordpress themes” and found a complete website install for just $48. I also had the option to have someone install it for me for just $50. [Running Total of Hours (24) and Costs ($705)]

6 – Set up a bank account. Even before we received a tax exempt status, I wanted to make sure to get an account set up so that any future payments that we made were going through the organization, and not through my wife and my personal account. So we made a deposit of $200 in order to have the ability to finance upcoming fundraisers. [Running Total of Hours (26) and Costs ($905)]

Granted this was a quick launch, but with any good organization you’re always going to revisit your strategy and refine your process – so it’s OK not to have everything figured out right away, just make sure you’re filing all the right papers. I’ve visited a number of charities online that raise millions of dollars every year, and some of them don’t have awesome websites or the greatest logo. What counts the most is that they have the motivation to help people, and the means to fulfill their vision.